Novice Enthusiasm: Why Ask "Why"?

Ever notice how children ask “why?” over and over, until their curiosity is satisfied or until you reach the point of exhaustion? Annoying as that might be, that’s the same fearlessly curious approach we need when we create anything meaningful. “Why” is the bravest question you can ask because it puts you on the hook, making you responsible for doing something about the status quo. That’s where transformation starts. By exploring “why”, you’re opening yourself up to discomfort and, ultimately, to the core truths that give your work its authenticity.

In the Novice Enthusiasm mindset, asking “why” isn’t just a formality, it’s a catalyst for discovery. Each new “why” compounds interest, peeling back layers until you reach the foundational bedrock principles of your project. A true creative professional not only embraces this cycle of curiosity, but also knows how to shape it into tangible results. When you iterate on your craft, shipping work, compiling feedback, and improving, you leave behind a trail of “whys” that guides future decisions, ensuring they remain grounded in purpose rather than guesswork. “Why” is the compass that guides all creative and strategic decisions, pointing to the heart of your brand. “Why” is a private exercise in humility, care, and belief that can be felt by your audience or customers when the work is finally shipped. “Why” opens the door to complete immersion in your story.

If you’re tired of surface-level solutions and ready to explore the deeper truths behind your vision, I’m here to help. Let’s dive into the unknown depths of “why” together and uncover the core that will resonate in the hearts and minds of your audience. When we find that truth, that’s when the real magic happens. If you’re looking for someone who can shine a light on your project’s most essential questions, let’s collaborate and bring your “why” to life.